The Pre- Exhibition Training on Trade Fair Preparations has kicked off this morning at Farafenni Youth Center, in North Bank Region.
The Registered Young entrepreneurs across the region were oriented and expose to Marketing and Networking Strategies, Trade fair etiquette and Opportunities available for young entrepreneurs in the Youth Empowerment Project and its various IPs.
Mr. Ousman Sonko of the Regional Development Institute (RDI) presented on marketing concept and networking. This enabled exhibitors to understand the concept of marketing, importance of networking in business how customer relation.
Exhibitors Pitching their Business.
Binta Ceesay from Essau – locally made soap, body cream and honey
Lamin Ceesay – second hand clothes.
Bubacarr Keita from Barra – Second hand clothes
Baboucarr Kebbeh, CEO-GYCC introduced the chamber to the participants.
The presentation aided the exhibitors in understanding the market issues in the Gambia, opportunities available for young entrepreneurs in the Youth Empowerment Project and other organizations/Institutions that are offering services for young entrepreneurs to tap from.
Aji Fatou Gaye from the Gambia Chamber of Commerce and Industry (GCCI), presented on trade fair etiquette. It enabled the exhibitors understand trade fair techniques, the importance of packaging and branding in product development.